7 Announcement Mistakes Churches Must Avoid

As communicators, we must advocate for prioritizing and limiting the number of announcements.

7 Announcement Mistakes Churches Must Avoid
The first time someone reads an announcement should not be when they are sharing with the congregation, yet too many times, people stumble through their words and pronounce words/names incorrectly.
7 Announcement Mistakes Churches Must Avoid
The first time someone reads an announcement should not be when they are sharing with the congregation, yet too many times, people stumble through their words and pronounce words/names incorrectly.

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Have you ever heard members of your church’s congregation say they didn’t know about an event, even though you had been publicly announcing it for weeks? Have you heard staff or members who asked why there wasn’t a great response, and conclude you need even more promotion? If so, you’re not alone.

Events, programs and ministry initiatives are fundamental for every church and they must be communicated. Therefore, announcements are essential to let people know what’s coming up and how to get involved. To make announcements more effective, we must avoid these seven common mistakes.

1. Announcements are Too Lengthy — Everyone thinks their announcement is important, so it’s easy to understand why churches end up with way too many announcements. However, when we communicate everything, we communicate nothing.

As communicators, we must advocate for prioritizing and limiting the number of announcements. We must value brevity and simplicity over complexity.

2. No Visuals are Included — When people hear information, they’re likely to remember only 10 percent of that information three days later. Yes, only 10 percent! However, if a relevant image is paired with that same information, people retained 65 percent of the information three days later.

There is a value to brevity and simplicity over complexity.

If your announcements are important enough to make, they are important enough to be remembered. Creating and sharing visuals to accompany your announcements is certainly a must!  (Source.)

3. Communicating the Features Instead of the Benefits — Most people want to find a church that offers a lot of ministries, events and programs. However, members of a congregation have lives that are very busy. With every announcement, they need to know the answer to, “What’s in it for me?” Unfortunately, they aren’t going to take the time to figure it out on their own. We must make it extremely clear.

Instead, we often stuff our announcements with all the details about who, what, when, where and how and often forget to answer “why?” We never get around to explaining the benefit for them to attend, yet this is the best way to connect with and inspire them to respond. We must focus our announcements more on inspiration, and less on information.

4. Using Insider Language — Our announcements are often littered with acronyms and churchanese. Yet, we wonder why all the followers we invited don’t sign up in the narthex and then show up to the FWC for a time of fellowship hosted by the WOW to hear our PDs share the exciting news about our new C4 ministry.

Seriously?!


More About Kathryn Binkley
Kathryn Binkley is a marketing strategist with more than 10 years of experience in the planning, managing and tracking of strategic marketing campaign results. She began her career working for marketing agencies, serving a wide variety of small businesses, nonprofits and large corporations. She founded Alyght in 2014, where she now offers business and marketing coaching to entrepreneurs. She has a heart for helping churches communicate more effectively, having worked with churches ranging in size from the thousands, to less than 15 in attendance.
Get in Touch: kathryn@alyght.com    More by Kathryn Binkley

Latest Resource

Worship Facilities Magazine, November-December 2017
The November-December 2017 issue of Worship Facilities Magazine offers a review of the 49 New Product Award entries this year, as well as those entries up for Solomon Awards in 2017.


Article Topics

Technology · Video · Visual Arts · Multi-media · Brevity · Church Announcements · Complexity · Fellowship · Ministries · Rehearsing · All Topics

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