A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church

For first-time visitors to your church, show them things like how to get to your church, while showing them the perspective of what they would see first, whether it is your church building, or the church's sign.

A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church
An initial screen grab of the intro video for Cornerstone Fellowship Church in Fountain Valley, California, showing what first-time visitors would see upon visiting the church, from the church sign, to walking through the front entrance to the church.
A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church
An initial screen grab of the intro video for Cornerstone Fellowship Church in Fountain Valley, California, showing what first-time visitors would see upon visiting the church, from the church sign, to walking through the front entrance to the church.

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A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church

Technology Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.
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Walking into a church for the first time can be intimidating. And the smaller the church, the harder it can be.

Since the video includes walking while looking into a camera, it is essential to practice it a few times before shooting.

Thankfully, with technology, we can make that onramp easier.

One of the great values of streaming and podcasting your church services is that it eases people’s tensions about arriving in person. Most people will watch or listen to a service several times, before deciding to leave their house to come to the church in person.

Even before they take the time to watch or listen to an hour-long service, though, there’s a simple, inexpensive and effective way to use technology, to reduce that first-timer tension even more.

Our small church, Cornerstone Fellowship Church in Fountain Valley, California, uses a welcome video that visually walks newcomers through the experience of visiting our church for that first time.

More first-time guests mention this video as the reason they decided to check our church out, than any other page of our church website.

Here’s our video. Give it a quick look, then I’ll walk you through the steps we took to make it.

 



Here is a rundown of three major aspects, with two of the three to be covered here, and the third to be covered on Tuesday, April 11.

1. Getting Ready to Shoot

It’s up to you, pastor

So, who should be featured in the video? Either the lead or teaching pastor.

Knowing who is likely to be speaking in the church service is very important to the first-time visitor. Unless the pastor simply doesn’t come across well on video (like, if they freeze or feel phony), featuring the pastor in the video is far more effective than using anyone else.

Have a rough outline, but don’t memorize a script

If you show up and wing it, two things will happen. First, the shoot will take far longer than it should. Second, it will look unprepared.

But beware, the other side of looking unprepared, is by looking overprepared. That makes the presentation seem stale and cold. A prepared, but casual approach, using everyday language, is more welcoming than a script.

Do as many practice runs as needed

Since the video includes walking while looking into a camera, it is essential to practice it a few times before shooting. First, for the safety of both the speaker and camera operator. Second, the practice is needed to get rid of nerves, and make the walk feel as natural as possible. Third, to get comfortable with what you’re going to say.


More About Karl Vaters
Karl Vaters is the teaching pastor at Cornerstone Christian Fellowship, located in Fountain Valley, California, where he has ministered for 25 years. In addition, he has written two books about small churches; for his blog, Pivot, to go with being the founder of NewSmallChurch.com, a ministry that encourages, connects and equips innovative small church pastors.
Get in Touch: karlvaters@gmail.com    More by Karl Vaters

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


Article Topics

Technology · Video · Cameras · Visual Arts · Filmmaking · Video Production · Team Management · Budgeting · Camera · Camera Operator · Church · Church Service · First-Timer · Inexpensive · All Topics

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