Church Communications: Content Marketing for the Church

This is a concept to go the second mile, beyond those well-known approaches, to serve people with things that will help them, add value to their lives, and provide an avenue for us to ultimately point them to Christ.

Church Communications: Content Marketing for the Church
It’s important to note that this is not a campaign to get rid of some of the more traditional methods that we often use to get the word out about our churches. Billboards, mailers, radio spots, flyers in coffee shops, can all be effective, when done well and in the right context.
Church Communications: Content Marketing for the Church
It’s important to note that this is not a campaign to get rid of some of the more traditional methods that we often use to get the word out about our churches. Billboards, mailers, radio spots, flyers in coffee shops, can all be effective, when done well and in the right context.

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Think Outside the Box

Once you know where and how people are responding to your content, you can then use that information to know where and how to spend your resources.

If a mini blog post series on missions did well - costing only the time involved - you could develop that into something that’s more involved and expensive, but also has the potential to be more widespread and impactful. These could be things like a full-fledged sermon series, create a short film, write worship songs, or develop a curriculum around the idea.

When you make the switch from advertising (sign up for this, come to that, invite your friends here), to value-add content, the dynamics of your audience will begin to shift as well. They’ll be more receptive when you do make the big ask of them for that capital campaign, or that new sermon series. They’ll have grown to trust you as the expert, and someone worth investing back into. Even more, hopefully the people outside of your church have noticed that as well.




More About Greg Saffles
Greg Saffles is the Creative Director at Shoreline Church in Knoxville, Tenn. He has a passion for using environments in the local church to display the glory of God. Previous to Shoreline, he spent four years as lighting designer at Long Hollow Baptist Church in Hendersonville, Tenn. During this time, he discovered a passion for using production to bring glory to God, the use of technology within the church, and for the creative process as a whole.
Get in Touch: greg@shorelineknox.com    More by Greg Saffles

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


Article Topics

Visual Arts · Multi-media · Team Management · Leadership · Spiritual Health · Team Development · Volunteers · Channels · Church · Content Marketing · Email · Gatherings · Marketing · All Topics

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The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
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