Churches Should Look to Cast A Larger Social Media Net

Just putting a video stream out into the wild, can add up to where an initiative may never reach its potential and may even fail completely.

Churches Should Look to Cast A Larger Social Media Net
While you may not reach as many young people in the 13- to 17-year-old age group, Facebook will introduce more people, overall, for mainstream content.
Churches Should Look to Cast A Larger Social Media Net
While you may not reach as many young people in the 13- to 17-year-old age group, Facebook will introduce more people, overall, for mainstream content.

Social Media News

Church Communications: Content Marketing for the Church
The 4 Best Target Strategies for Getting the Most Out of Social Media
Social Media & Churches: Choose Platforms Selectively for Audience
Spiritual Health: If Not You, Who? Setting Healthy Boundaries

Technology Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.
·

Even among most progressive church organizations, run by some of the most talented individuals, technical vision and adoption of powerful, new social media streaming channels can be slow and awkward.

Without vision, technology is merely a solution, looking for a problem.

Having recently consulted a church that had approached me, they had expressed a sincere desire to improve their online campus experience. Meeting initially with senior leadership, the mandate was clear: We want to expand our online influence, and reach more people!

In return, I offered the assurance that “this would be easy,” and that we should be up and running quickly, perhaps in a few days.

My approach is to expand their streaming workflow by leveraging cloud hosted resources, with the goal of continuing to serve media through their existing platform (church website), while at the same time providing streaming services to major social media platforms.

I wasn’t too worried, because this team “knows what they’re doing.” Their current video encoding technology was acceptable, they maintain excellent production quality, and are very tech savvy.

What could possibly not work?

My expectation was that a very successful, progressive, and relevant organization, who are literally attracting thousands of people each week, would have no problem expanding their stream to social media.

With incredible leadership, young talent, and a keen perspective on relevance, why wouldn’t they run with this?

The Vision Must Drive the Technology

As a technologist, the task of streaming to multiple networks is not overly difficult. What I didn’t realize is that ministry vision must always drive technical innovation.

Without vision, technology is merely a solution, looking for a problem. In this case, the senior leadership very definitively expressed a vision, while the facilitating staff are still a little behind, yet to get onboard.

There I stood, with a rock-solid technology solution, in-hand, trying to motivate a team who, while more progressive than most, still had yet to embrace the opportunity.

Set Personal Bias Aside

Social media networks, like Facebook, Periscope, Twitch, and YouTube, have all introduced powerful channels for mass distribution of video.

Unfortunately, not everyone has an understanding of the nuances and style of each network, and tend to have a bias toward their own personal experience with a particular network. An example of this would be “I’m more of an Instagram person” or “I like streaming to Twitch.” This is why it is so important to establish a baseline agenda for streaming church services to social media.


More About Tim Dougherty
Tim Dougherty is a Senior Solutions Engineer with Wowza Media Systems, based in Golden, Colo. A user technology expert, with more than 20 years of experience in IT, network administration, video production, and project/program management, Tim serves Wowza by helping customers visualize and integrate effective streaming media solutions.
Get in Touch: tim@wowza.com    More by Tim Dougherty

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


Article Topics

Technology · Streaming · Visual Arts · Multi-media · Team Management · Budgeting · Leadership · Team Development · Churches · Churchstreaming.tv · Encoder · Facebook Live · Leadership · Matrox · All Topics

Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine.

Comments


Editor's Picks
©2018 WFX Network · A division of Informa · 1166 Avenue of the Americas, 10th Floor, New York, NY 10036 · All Rights Reserved.