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“Are you a filmmaker?” you might be asked.
To which you then reply, “Why yes, yes I am.”
Only to be asked another question: “How can you tell?”
Which you then follow up with: “Well, I post my videos on Facebook all the time. And I get lots of likes. Clearly, I am a filmmaker.”
The landscape of filmmaking has left the “few professionals with the gear, vision and ability” and entered into the realm of “anyone with a smartphone.”
For the church creatives, is this good? Bad? Both?
This new reality can be very freeing for churches who have rarely, if ever, budgeted for proper video gear, or who have been only able to rent or contract with video professionals for special occasions.
But it can be dangerous, as these same churches now freely experiment with making “professional” videos without professional gear. Sometimes you don’t know what you don’t know until it’s too late, and it can result in some pretty scary final product.
Just because you can make something on your phone, doesn’t mean that you should.
However, the quick turnaround and instant connection that social media outlets provide cannot be ignored - and video is a huge part of its success. You can have the same content being communicated on the same platform, one with a JPEG, and one with video, and the video displaying that content will get much more attention and views.
People want to watch videos on their phones. And they want to watch videos that they know you have just made, or even, dare I say, recorded “live.”
So how does a filmmaker in the church grapple with that demand, and also adhere to high quality standards?
It’s a good question. We’ve wrestled with these in our church context, and have found that there are kinds of content that fit neatly into the “film capturing” category, and that, when used sparingly, actually complement a catalog of high quality films made with time, care and precision.
Here are three categories of “film capturing” that can live in the social media world of church communication, online and occasionally in services. Each of these can live as “one take wonders” with an iPhone and a dream:
Latest ResourceWorship Facilities Magazine, January-February 2018
The January-February 2018 issue of Worship Facilities Magazine offers articles about the many steps a church had to take in the aftermath of a fire, and another involving a church making the jump to 4K.