Modern Day Gold Rush:  Don’t Be LED Astray

While the actual individual LED on an LED wall may last 10-20 years, based on the 100,000-hour maximum — when looking at all the parts, and not just the LEDs — some panels can be expected to have failures much sooner.

Modern Day Gold Rush:  Don’t Be LED Astray
An image of a view of an LED wall comprised of THOR: 3.9mm LED panels.

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Modern Day Gold Rush:  Don’t Be LED Astray

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The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.
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Let’s look back to 1848, where it all started; gold was found and the news quickly spread. That led to this country’s mass migration of around 300,000 people to what is now the state of California. Businesses were built to support the influx of people and the costs were high.

Better LEDs use wires made with gold to connect from the diode to the circuit board.

But there was something else that was being peddled at high prices – something that looked like gold, but was not … more on that later.

Several entrepreneurs back then, such as a Bavarian tailor by the name of Levi Strauss, who headed out west made their money being merchants. Strauss came to California intending to manufacture tents and wagon covers, but instead found himself making pants sturdy enough for the miners to wear.

Let’s turn the history page from then to the modern day, and talk about the LED video wall industry.

This is a fairly new technology, one that has been out on the market for over a decade, having really hit mainstream in the last 3-4 years.

Just like when the first plasma TV hit the market, and it was $20,000 or more, today the similar size flat panel TV is roughly $1,000. One example of a large-scale LED wall installation at a church about 10 years ago, had an estimated cost of around $3 million. Today, those screens could be replaced for roughly 10 percent of that cost.

Progress is a good thing in making products more affordable for the masses.

While the technology has moved forward significantly, there are unfortunately also new prospectors looking to make a quick profit in the market.

Now you ask – is that a bad thing?

Is it not OK to go into business and work hard for a living? Well, I have been doing just that for 20-plus years, and who am I to talk, right?

Systems integration has been my life half my life, and is a passion that I have, paired with a passion for new product development and refinement.

Back to what I referenced early on, about something that looked like gold, or Pyrite – also known as fool’s gold. When found, this substance was often misconstrued as real gold. Many people saw the shiny appearance, and with the gold fever of the day about 170 years ago, bought into buying an iron sulfide with the chemical formula of FeS2.

Or in the simplest format – it is rusty or oxidized metal. A pretty useless thing.


More About Stefan Svard
Stefan Svard has been involved with the A/V world for virtually all of his life. His first experience dates back to when he was 13 years old, and fast forward to the present. He now has the opportunity to serve a much larger base of people through his company, Audio Video Electronics, a Minneapolis-based AVL systems integrator, which specializes in sound systems, acoustic design, sound transmission isolation, video systems and lighting systems.
Get in Touch: ssvard@audiovideoelectronics.com    More by Stefan Svard

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


Article Topics

Media · Slideshows · Technology · Video · Video Displays · Projection · Team Management · Budgeting · Circuit Boards · Copper · Engineers · Gold · Hours · Installation · All Topics

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