Save Money on Your Digital Signage Roll-out

These leading experts tell you how to keep your project’s bottom line from ballooning.

Save Money on Your Digital Signage Roll-out
Save Money on Your Digital Signage Roll-out

Technology News

LED Walls: As Costs Drop, Many Churches Look to Such Systems
TechLogix Expands 18G over Twisted Pair Range
For Your Praise Band, Are In-Ear Monitors Really The Right Solution?
Most Read Worship Tech Director Article in 2017 Worth Second Look

Technology Resource

Worship Facilities Magazine, November-December 2017
The November-December 2017 issue of Worship Facilities Magazine offers a review of the 49 New Product Award entries this year, as well as those entries up for Solomon Awards in 2017.
·

It seems like a simple project. Just hang some displays and put some messaging on them. But before you know it that simple effort can start costing some serious dollars, especially if it is working and you want to expand. How do you plan your digital signage implementation cost effectively? We asked two industry leaders to show us how.

To begin, understand the impression you are trying to make. Take a look at the displays you are buying, says Sean Matthews, president of Visix, Inc.

“[Consider] the use of many smaller displays, versus spending your budget on bigger displays like a $50,000 cube wall in the lobby. A bigger display doesn’t help deliver employee communications any better than 32-inch displays at hallway intersections,” he says.

How you manage content can mean the difference between time wasted and time efficiency, Matthews adds.

“Use a distributed infrastructure, e.g., one media server, versus multiple ones. Centralizing lets you repeat the same content, and avoid having to buy multiple media-player licenses. And you can use Cat5 cabling, which is inexpensive, to carry the video to the displays,” he says.

Having a content management system to handle this distributed messaging is critical to saving time and money as well. A plan for your content is necessary as well, says Clive Fort, director of Product Management at Scala, Inc.

“You need a good content strategy for what your signage will display, reflecting the dynamic features available. Use RSS and other feeds to keep things fresh cost effectively.”

The appearance of fresh content is important, since people stop watching if there’s repetition — and people see repetition quickly, Fort adds

The type of content need not be mind-blowing either, he says.

“Be mindful about creating or using expensive videos, since these can get out of date quickly. We show how to you can create a ‘vanilla’ video, with time-sensitive aspects overlaid, so you can repurpose the base video content more readily,” says Fort.

Thinking about how the content will be used pays off, he adds.




Latest Resource

Worship Facilities Magazine, November-December 2017
The November-December 2017 issue of Worship Facilities Magazine offers a review of the 49 New Product Award entries this year, as well as those entries up for Solomon Awards in 2017.


Article Topics

Projects · Technology · Video Displays · Team Management · Budgeting · Budget · Digital Signage · Scala · Visix · All Topics

Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine. Subscribe today!


Editor's Picks
©2018 WFX Network · A division of Informa · 1166 Avenue of the Americas, 10th Floor, New York, NY 10036 · All Rights Reserved.