Strategies for Your Church’s Social Media Content

Each network has unique characteristics. One is post lifespans. The lifespan of a post, or how long it is visible to your followers, is somewhat dependent on the size of a person’s network.

Strategies for Your Church’s Social Media Content
Since social media is a form of publishing, all the rules about writing for mass consumption still apply. The first and most important of these is a good title/headline.
Strategies for Your Church’s Social Media Content
Since social media is a form of publishing, all the rules about writing for mass consumption still apply. The first and most important of these is a good title/headline.

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4) Good titles/headlines

Since social media is a form of publishing, all the rules about writing for mass consumption still apply. The first and most important of these is a good title/headline. I work harder on the title than on any other part of the post. My early posts had such compelling titles as “Craft” and “Baptism.” Over time, I have seen my blog site data affirm the assuredly fictitious, but presented as being true,  statistic that 80 people of people will read a headline and only 20 percent the rest of your content.

Sometime in 2013, I began studying what makes a good title. And what do you know – the principles are the same ones that have been used by editors and mad men for a century. Good titles start with understanding your message and your audience.

For more information, visit my website at lenwilson.us or contact me at len@lenwilson.us.




More About Len Wilson
Len Wilson has been championing creativity and more effective communication in church life since 1993. In service to this calling, he has worked on four church staffs, written ten books, consulted with dozens of churches, spoken at hundreds of events, founded two media micro-publishing firms, and acquired leadership books at a major publishing house. He is currently Creative Director at St. Andrew United Methodist Church in Plano, Texas.
Get in Touch: len@lenwilson.us    More by Len Wilson

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Article Topics

Visual Arts · Multi-media · Team Management · Budgeting · Team Development · Lifespans · Material · Network · Social Media · Strategy · Success · All Topics

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