The 4 Best Target Strategies for Getting the Most Out of Social Media

As consumers spend more time online, new types of behaviors are increasing, including connecting with friends, following brands, sharing contacts, all especially useful for a church strategy looking at outreach.

The 4 Best Target Strategies for Getting the Most Out of Social Media
Pay attention, ask congregants and community leaders which platforms, digital media types and applications ‘your’ people are most engaged in, and encourage this sharing behavior. This can translate to better community awareness, more interest in online offerings, as well as the range of traditional to newer interesting activities offered in all types of locations by your church.
The 4 Best Target Strategies for Getting the Most Out of Social Media
Pay attention, ask congregants and community leaders which platforms, digital media types and applications ‘your’ people are most engaged in, and encourage this sharing behavior. This can translate to better community awareness, more interest in online offerings, as well as the range of traditional to newer interesting activities offered in all types of locations by your church.

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4) The emphasis on video.

With organizations including churches starting to feel the need for more precise plans and evaluating their current strategies, this year organizations will find the focus should especially be on video content.

In 2017-18, Facebook invested $1 billion on a multi-video platform and as social video digestion steadily swells in particular through mobile play, new original, organic long-form by individual out-of-the-box creators, and on the other side, shorter video content, appealing to binge watchers and those with lessened attention spans are most in demand. This evolution is forcing huge growth in demand of high quality content, livestreaming and social TV production.

As a church, using livestream allows us the originality and provides organic material. This evolution also pushes us to tell better stories and forces our production values higher. And in recognizing this, we will reach more people.

Keep in mind, once a product is made, the next step to make our products readily discoverable is equally important. Again, it’s good news. Tools like the short 6- to 15-second silent videos, as seen on Facebook, serve as an introduction to our brand and who we are.




More About Keri Rafter
Keri Rafter is the Technical Director for Floris United Methodist Church, where she focuses on innovative and outside-the-box thinking to engage the church to be a catalyst for change. Keri looks for trends and shifts in culture that provide opportunities that can be turned into potential membership growth. She coaches churches and other organizations to have patience through the risk taking process of innovating and to have a diverse and inclusive focus. She is also a television director, producer, and managing principal of MediaKraft, a Washington D.C. area creative media production company.
Get in Touch: krafter@florisumc.org    More by Keri Rafter

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


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Visual Arts · Multi-media · Team Management · Leadership · Spiritual Health · Team Development · Volunteers · Community · Congregation · Demographics · Effectiveness · Engagement · Experience · All Topics

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The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
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