The Role of The Creative Director: From Planner, to Producer and More

It’s one thing to have a brilliant idea, it’s another thing to inspire someone else to have a brilliant idea and to give them a platform to use their creativity.

The Role of The Creative Director: From Planner, to Producer and More
This is likely where most church Creative Directors live in the day-to-day. While they may not be the ones sitting at the computer with Adobe Photoshop, they are typically the last ones to give approval on projects, to sit in worship planning meetings, and to dream up ideas for special events.
The Role of The Creative Director: From Planner, to Producer and More
This is likely where most church Creative Directors live in the day-to-day. While they may not be the ones sitting at the computer with Adobe Photoshop, they are typically the last ones to give approval on projects, to sit in worship planning meetings, and to dream up ideas for special events.

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Team Management Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.
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The Creative Director as Storyteller

As believers, we have the greatest story to tell. Further, Jesus himself told lots of stories, and his sermons were full of images - birds, wheat, beggars on the side of the road, lost coins… the list goes on. As Creative Directors, it’s our role to take the message of the gospel and clearly communicate it - without changing it - to the world around us in a way that is compelling.

The Creative Director captures the imagination of people, just as Jesus did. How are you taking the stories of what God is doing in your church and sharing them? If you don’t have a system for storytelling, you’re missing out on one of the most engaging ways to share the gospel with others.

One of the most compelling ways that churches can tell their stories and the stories of those in their church body, is through video and through streaming. Now more than ever, our stories can be heard literally around the world as soon as we hit “submit.” It may be a brief video testimony telling of life change that happened through your church. It may be as simple as setting up a livestream platform, in order to broadcast your church’s message and story to those who are seeking. These technologies provide an unprecedented amount of creative options for telling the good news of the gospel, to those who have never heard it.

The Creative Director as Visionary

Creative Directors in our churches shouldn’t feel limited by what they’ve always done or even by what they see other churches do on Instagram.

To truly stretch the boundaries of creativity, we need to practice having peripheral vision - while it’s OK to have specialties, it’s when you step outside the boundaries of what you’re comfortable with, that you come up with new ideas and new ways of doing things.

As Creative Directors, we should always have a vision for what could be, and what could come next. Our job shouldn’t be to just copy what another church is doing and apply that to our church. Rather, it should be to find the unique ways that God has gifted our church and our church body, and to creatively utilize those gifts for maximum reach in our community. Beyond that, we must be able to communicate these things to our team members, leadership, and key stakeholders.


More About Greg Saffles
Greg Saffles is the Creative Director at Shoreline Church in Knoxville, Tenn. He has a passion for using environments in the local church to display the glory of God. Previous to Shoreline, he spent four years as lighting designer at Long Hollow Baptist Church in Hendersonville, Tenn. During this time, he discovered a passion for using production to bring glory to God, the use of technology within the church, and for the creative process as a whole.
Get in Touch: greg@shorelineknox.com    More by Greg Saffles

Latest Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.


Article Topics

Team Management · Leadership · Spiritual Health · Team Development · Volunteers · Creative Content · Creative Night · Ministry · Producer · Role of A Creative Director · Storyteller · All Topics

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