The Role of The Creative Director: From Planner, to Producer and More

It’s one thing to have a brilliant idea, it’s another thing to inspire someone else to have a brilliant idea and to give them a platform to use their creativity.

The Role of The Creative Director: From Planner, to Producer and More
This is likely where most church Creative Directors live in the day-to-day. While they may not be the ones sitting at the computer with Adobe Photoshop, they are typically the last ones to give approval on projects, to sit in worship planning meetings, and to dream up ideas for special events.
The Role of The Creative Director: From Planner, to Producer and More
This is likely where most church Creative Directors live in the day-to-day. While they may not be the ones sitting at the computer with Adobe Photoshop, they are typically the last ones to give approval on projects, to sit in worship planning meetings, and to dream up ideas for special events.

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Team Management Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.
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The Creative Director as Brand Representative

The word “brand” gets a bad rap in the church world sometimes, and maybe rightfully so. But at the end of the day, if you aren’t constantly improving and shaping the brand of your church, your message will get lost.

Our culture’s messaging is almost completely visual, and poor visuals will reflect poorly on your church. If your website hasn’t been updated in a year, you’ll lose people before they even walk in the door. If you have three different designs, all varying in quality, your message will appear jumbled and confusing.

One of the hardest parts of creativity in ministry is that a lot of team and ministry leaders all have their own ideas of what’s best for their ministry. While many churches may have a communications team that handles communication requests, oftentimes the Creative Director must step in and ensure that what is being communicated remains consistent and in line with the rest of the church’s message, both internally and externally.

The Creative Director as Producer

This is likely where most church Creative Directors live in the day-to-day. While they may not be the ones sitting at the computer with Adobe Photoshop, they are typically the last ones to give approval on projects, to sit in worship planning meetings, and to dream up ideas for special events. It takes discipline to be able to regularly come up with new ideas. Many people often curate their ideas in an Evernote or a Pinterest board to be pulled up at a moment’s notice.

But when the rubber meets the road, it’s often the Creative Director’s role to ensure that projects and events are produced, and at the highest level.

There’s no set of rules or a copied-and-pasted job description that applies to Creative Directors. Some come from a worship background, others from a more technical one. No matter where they come from, though, the role of the Creative Director is ultimately about people.

We should be investing into people, encouraging them, and always pointing them back to the source of our creativity. If we do that, we’ll have churches that are more creative and a better representation of the Gospel.




More About Greg Saffles
Greg Saffles is the Creative Director at Shoreline Church in Knoxville, Tenn. He has a passion for using environments in the local church to display the glory of God. Previous to Shoreline, he spent four years as lighting designer at Long Hollow Baptist Church in Hendersonville, Tenn. During this time, he discovered a passion for using production to bring glory to God, the use of technology within the church, and for the creative process as a whole.
Get in Touch: greg@shorelineknox.com    More by Greg Saffles

Latest Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.


Article Topics

Team Management · Leadership · Spiritual Health · Team Development · Volunteers · Creative Night · Ministry · Producer · Role of A Creative Director · Storyteller · Systems · All Topics

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