The Role of The Creative Director: From Planner, to Producer and More

It’s one thing to have a brilliant idea, it’s another thing to inspire someone else to have a brilliant idea and to give them a platform to use their creativity.

The Role of The Creative Director: From Planner, to Producer and More
This is likely where most church Creative Directors live in the day-to-day. While they may not be the ones sitting at the computer with Adobe Photoshop, they are typically the last ones to give approval on projects, to sit in worship planning meetings, and to dream up ideas for special events.
The Role of The Creative Director: From Planner, to Producer and More
This is likely where most church Creative Directors live in the day-to-day. While they may not be the ones sitting at the computer with Adobe Photoshop, they are typically the last ones to give approval on projects, to sit in worship planning meetings, and to dream up ideas for special events.

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Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.
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The role of the Creative Director is as easy to define as nailing Jell-O to a wall, and for many of us, it’s actually easier to nail Jell-O to a wall than it is to articulate what we actually do on a day-to-day basis. On top of that, the role may shift from church to church, depending on the person or the church culture.

One of the hardest parts of creativity in ministry is that a lot of team and ministry leaders all have their own ideas of what’s best for their ministry.

Through it all, however, there’s a few common themes that the Creative Director are responsible for.

The Creative Director as Planner

As much as we may think that creativity happens in spontaneous moments in the shower, it actually takes a lot of work and effort to put systems into place to be creative. It’s the Creative Director’s responsibility to administrate the creative planning systems that the church needs to be able to regularly produce creative content. They often implement the creative meetings, the creative “spaces,” and the creative processes by which ideas flow from concept to execution. For this reason, it’s important for the Creative Director to be able to jump from their left to the right brain effectively, and to be able to articulate the creative process to ministry leaders and get buy-in from volunteers.

While there’s often regular creative meetings that should happen on the calendar (in creative spaces!), many churches have begun hosting a “creative night” - a regular meeting for anyone in the church to come, find community with other creatives, and practice their art form. There’s no telling how God can use meetings like this to find the next great idea for the Church!

The Creative Director as Team Leader

Our creativity is only as good as the people we surround ourselves with. It’s one thing to have a brilliant idea, it’s another thing to inspire someone else to have a brilliant idea and to give them a platform to use their creativity.

Who knows? You may just find someone that’s a constant fountain of creative and innovative ideas in your pews. Beyond that, it’s the Creative Director’s role to manage and inspire those who serve on the creative teams. Everyone from graphic designers, to video editors, to environment-makers - all these people are creatives in and of themselves, and it’s the Creative Director’s role to ensure that everyone is reaching their fullest creative potential.


More About Greg Saffles
Greg Saffles is the Creative Director at Shoreline Church in Knoxville, Tenn. He has a passion for using environments in the local church to display the glory of God. Previous to Shoreline, he spent four years as lighting designer at Long Hollow Baptist Church in Hendersonville, Tenn. During this time, he discovered a passion for using production to bring glory to God, the use of technology within the church, and for the creative process as a whole.
Get in Touch: greg@shorelineknox.com    More by Greg Saffles

Latest Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.


Article Topics

Team Management · Leadership · Spiritual Health · Team Development · Volunteers · Brand Representative · Church · Creative Content · Creative Night · Ministry · Producer · All Topics

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