The Role of The Creative Director: From Planner, to Producer and More
It’s one thing to have a brilliant idea, it’s another thing to inspire someone else to have a brilliant idea and to give them a platform to use their creativity.
Role of A Creative Director NewsRole of a Creative Director: Relax and Head To The Shower Role of A Creative Director: Look to Three Components for Success The Role of The Creative Director: From Planner, to Producer and More Directing Creatives Is Like Herding Cats
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The role of the Creative Director is as easy to define as nailing Jell-O to a wall, and for many of us, it’s actually easier to nail Jell-O to a wall than it is to articulate what we actually do on a day-to-day basis. On top of that, the role may shift from church to church, depending on the person or the church culture.
Through it all, however, there’s a few common themes that the Creative Director are responsible for.
The Creative Director as Planner
As much as we may think that creativity happens in spontaneous moments in the shower, it actually takes a lot of work and effort to put systems into place to be creative. It’s the Creative Director’s responsibility to administrate the creative planning systems that the church needs to be able to regularly produce creative content. They often implement the creative meetings, the creative “spaces,” and the creative processes by which ideas flow from concept to execution. For this reason, it’s important for the Creative Director to be able to jump from their left to the right brain effectively, and to be able to articulate the creative process to ministry leaders and get buy-in from volunteers.
While there’s often regular creative meetings that should happen on the calendar (in creative spaces!), many churches have begun hosting a “creative night” - a regular meeting for anyone in the church to come, find community with other creatives, and practice their art form. There’s no telling how God can use meetings like this to find the next great idea for the Church!
The Creative Director as Team Leader
Our creativity is only as good as the people we surround ourselves with. It’s one thing to have a brilliant idea, it’s another thing to inspire someone else to have a brilliant idea and to give them a platform to use their creativity.
Who knows? You may just find someone that’s a constant fountain of creative and innovative ideas in your pews. Beyond that, it’s the Creative Director’s role to manage and inspire those who serve on the creative teams. Everyone from graphic designers, to video editors, to environment-makers - all these people are creatives in and of themselves, and it’s the Creative Director’s role to ensure that everyone is reaching their fullest creative potential.
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