Why is Social Media in Ministry So Important?

The social media model of communication is receiver-focused. It’s about understanding problems and helping solve them. The medium, at its best, has shifted us from hype to help.

Why is Social Media in Ministry So Important?
Here is a chart outlining the size of the top social media networks' active user base per network, courtesy of dreamgrow.com.
Credit: dreamgrow.com
Why is Social Media in Ministry So Important?
Here is a chart outlining the size of the top social media networks' active user base per network, courtesy of dreamgrow.com.
Credit: dreamgrow.com

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Here are three reasons you need to be not just doing, but crushing social media, this year.

Social media is the first direct, two-way mass communication medium.

1) “Social” and “Media”

There are two ways to think about social media. The name says it all.

The first is like every other mass communication network that has ever existed, from radio to newspapers to a fleet of carrier pigeons. When most people think of “media,” they’re thinking of “mass media,” or the ability to communicate to a lot of people at once. This kind of communication is one-way, from us to them.

The other way is “social.” It’s an opportunity to have a conversation with people, to discover what they think, and what matters. Asking why social media is important is like asking why relationships are important.  Ministry is about people, and social media is about people, too.

90 percent of online users listen to social recommendations - opinions shared from friends. It will make or break your reputation. But even thinking about this is the wrong approach, because you’re keeping the focus on yourself and your needs.

On the contrary, social media allows a church to really listen in to their people’s needs.

Why is social media so important? Social media is the first direct, two-way mass communication medium.

2) On Demand

Quick … name the two most disruptive innovations of the 21st century!

You, in the back, that said social media and mobile computing, come on down. These two innovations have been extremely disruptive because for the first time ever, they have enabled real-time, nonstop relationships.

Consider: In the last five years, the average age of the first-time mobile device user has dropped five years.

It’s now 10.3 years old. Love it or hate it - we can’t ignore it.

The decision whether to engage our people through social media is no longer an option. It is the mission field of the digital age. We must participate just to be heard. Your people need to be able to talk to you the way they know how - and they expect to be able to do it practically real time, on demand.

Why is social media so important?  Your people expect to be able to reach you on demand. 

How accessible are you?

3) Hype to Help

To help promote my latest book last January, my publisher asked me to write an article on creativity and the “winter blahs.” 


More About Len Wilson
Len Wilson has been championing creativity and more effective communication in church life since 1993. In service to this calling, he has worked on four church staffs, written ten books, consulted with dozens of churches, spoken at hundreds of events, founded two media micro-publishing firms, and acquired leadership books at a major publishing house. He is currently Creative Director at St. Andrew United Methodist Church in Plano, Texas.
Get in Touch: len@lenwilson.us    More by Len Wilson

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


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