Why is Social Media in Ministry So Important?
The social media model of communication is receiver-focused. It’s about understanding problems and helping solve them. The medium, at its best, has shifted us from hype to help.
Social Media NewsStrategies for Your Church’s Social Media Content Why is Social Media in Ministry So Important? Church Communications: How Big is Your God? The Cult of Personality: Saving Your Team from Yourself
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• Went “mainstream” in 2008. I put the word “mainstream” in quotes, because for many, it’s never gone mainstream.
• Twitter’s brand distinctive is instant news, information and reaction. Because the news media like it so much, it gets a lot of attention. It fits their field, but not all fields.
• For many, if you want to hear on the ground, unfiltered information of a significant event, this is the go-to source.
• Its challenging interface and posting limitations, though, alienate a high percentage of users who want to treat it like they do Facebook. Many people say they simply “don’t get it.”
• Over half of new accounts don’t take, and in spite of its history and attention, it only has 328 million active users a month – less than half of Instagram and 16 percent of Facebook.
• It’s the hardest network in which to grow a base and has not grown as a network since 2014.
• Most growing users employ a follow-follow back method where they actively follow several people a day, then unfollow those who don’t follow them back within 3-5 days. Because of this, followership size is somewhat of a bogus statistic, and engagement is lower than with other networks. It has also been subject to false and purchased followers.
• If you’re already on it, great - if you’re not, it’s may be hard to grow at this point.
• Much smaller than the other networks, at 100 million users a month (5 percent of Facebook’s traffic).
• A rising network.
• Its exclusively professional focus is gaining traction, not just as an online resume and recruiting tool, but in daily interaction.
• High engagement, relative to its size.
• Ideal for professional engagement and platform building.
• For professionally minded churches, it may be the second most important network.
Latest ResourceWorship Facilities Magazine, November-December 2017
The November-December 2017 issue of Worship Facilities Magazine offers a review of the 49 New Product Award entries this year, as well as those entries up for Solomon Awards in 2017.