Social Media

Church Communications: Content Marketing for the Church
By Greg Saffles · May 11, 2018 • This is a concept to go the second mile, beyond those well-known approaches, to serve people with things that will help them, add value to their lives, and provide an avenue for us to ultimately point them to Christ.

The 4 Best Target Strategies for Getting the Most Out of Social Media
By Keri Rafter · May 9, 2018 • As consumers spend more time online, new types of behaviors are increasing, including connecting with friends, following brands, sharing contacts, all especially useful for a church strategy looking at outreach.

Social Media & Churches: Choose Platforms Selectively for Audience
By Jennifer Johnson · March 29, 2018 • Instead of posting to six social media platforms, for example, because they are ‘there,’ use the ones that have the greatest impact.

Spiritual Health: If Not You, Who? Setting Healthy Boundaries
By Zac Novak · March 22, 2018 • In everything we do, there are good or bad consequences that put us closer to or push us away from where we should be in our lives.

Churches Should Look to Cast A Larger Social Media Net
By Tim Dougherty · January 26, 2018 • Just putting a video stream out into the wild, can add up to where an initiative may never reach its potential and may even fail completely.

The Facebook Apocalypse: Step Back from the Ledge
By Adrian Gates · January 16, 2018 • How I learned to stop worrying about the latest algorithm change by Facebook, and come to love the Newsfeed.

Strategies for Your Church’s Social Media Content
By Len Wilson · January 11, 2018 • Each network has unique characteristics. One is post lifespans. The lifespan of a post, or how long it is visible to your followers, is somewhat dependent on the size of a person’s network.

Why is Social Media in Ministry So Important?
By Len Wilson · January 10, 2018 • The social media model of communication is receiver-focused. It’s about understanding problems and helping solve them. The medium, at its best, has shifted us from hype to help.

Church Communications: How Big is Your God?
By Ralph Hicks · July 27, 2017 • With all of the social media tools that exist these days, those of us working in churches are able to meet people in their element: Facebook, Twitter, Instagram, and YouTube.

The Cult of Personality: Saving Your Team from Yourself
By Adrian Gates · July 19, 2017 • While we are leading a team, it’s tempting to think we’ll always be leading it, but the truth is someday the Lord will move us on to the next assignment. On that day, we leave something behind. Will it be a legacy that can be built upon?

Master Your Church’s Social Media Strategy in 7 Steps
By Kathryn Binkley · April 3, 2017 • Imagine how you would communicate differently to someone who attends your church regularly, versus someone you meet on the street.

Church Communications: Social Media Tips For Churches
By Taylor Shanton · February 17, 2017 • The true key to a successful, growing, and engaging social media platform is the constant desire to adapt.

Church Communications: In Need of Help, Don’t Plan to Coerce, Coax or Trap
By Luke Ward · February 13, 2017 • You can get through to more people and with stronger, more thorough engagement by encouraging your members, audience or user base to share, more than you ever could by paying for clicks.

Media Servers – Dust Off Those Old Tapes
By Tim Dougherty · January 16, 2017 • Deploying a media server technology will provide a sense of control, knowing that most of these technologies are future proof.

5 Tips for Social Media Scheduling
By Mark MacDonald · November 11, 2016 • Social media is constantly changing, so you need to as well. Watch your analytics to see how you’re doing with engagement and followers.

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


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